Both niacinamide and vegan keratin help to lock in moisture and hydration in hair, preventing dryness and brittleness
Improves Hair Elasticity
Niacinamide can improve the overall elasticity of hair, making hair less prone to both breakage and damage.
Strengthens Hair
Vegan keratin is a plant-based protein that can help to strengthen hair and reduce damage caused by heat styling, environmental factors and chemical treatments.
Promotes Hair Growth
Niacinamide has been shown to stimulate hair growth by improving blood flow to the scalp and increasing the production of keratin, the protein that makes up hair.
Reduces Frizz and Flyaways
Both niacinamide and vegan keratin can help to smooth the hair cuticle, reducing frizz and flyaways and leaves hair looking smoother and more polished.