Makeup Before The Makeup. Eye Lid and Lip Primer Base. 2-in-1 primer- for eye lids and lips. Apply before eye shadow and lipstick to increase wear. Lip primer: Wear as a base before applying lip color. Apply to bottom lip only and press lips together. Then apply lip color as usual. Lid primer: Apply directly onto clean eye lids before using eye shadow. Blend and distribute evenly onto lids using your ring finger. Then apply eye shadow as usual.